At Deed Industries, our mission is simple yet profound: to redefine luxury by making it ethical, sustainable, and kind to the planet. This report highlights our achievements, commitments, and ongoing efforts across critical sustainability pillars.

Our Sustainability Purpose
"Make Your Ethics Match Your Aesthetics" isn't just our motto—it’s our promise. We believe true luxury enhances life without compromising the well-being of people, animals, or the planet. By embedding sustainability into every decision, we create a ripple effect that extends far beyond the products we sell.

Key Focus Areas

1. Packaging
We are proud to use 100% recycled materials in all our packaging. Our designs prioritize reusability, encouraging customers to repurpose rather than discard. From biodegradable mailers to recycled paper inserts, we aim to minimize waste while delivering a premium unboxing experience.

2. Circularity
Circularity is at the heart of Deed Industries. We strive to keep resources in use for as long as possible by:

Partnering with suppliers who champion regenerative practices.
Sourcing products that are timeless and durable to discourage fast consumption.
Exploring new take-back initiatives, encouraging customers to return items for repurposing or recycling.

3. Animal Welfare
As a vegan luxury brand, we stand firmly against the use of animal-derived materials. Instead, we seek suppliers who innovate with sustainable alternatives, such as plant-based leathers made from cactus, apple, and coconut. Every product we create is cruelty-free and crafted with compassion.

4. People Management
We believe our employees are the backbone of Deed Industries. To ensure a positive and inclusive workplace, we:

Offer ongoing professional development opportunities.
Maintain open communication channels for feedback and ideas.
Prioritize work-life balance to support mental health and well-being.

5. Diversity, Equity, and Inclusion (DEI)
Deed Industries is built on inclusivity and respect. We foster a culture where everyone, regardless of background, feels valued and empowered to thrive. Our hiring practices emphasize diversity, and we collaborate with diverse suppliers to reflect these values across our operations.

6. Health, Safety, and Well-Being
Ensuring the health and safety of our team, partners, and customers is paramount. We uphold rigorous safety standards in our supply chain and prioritize well-being initiatives such as:

Flexible working arrangements.
Mental health resources and support.
Wellness programs tailored to our team's needs.

7. Community Involvement
Our business extends beyond products—we are committed to giving back. For every purchase made, we plant two trees through our partnership with Ecologi and remove ten plastic bottles from the ocean with Greenspark. These initiatives reflect our dedication to environmental restoration and community well-being.

Operational Commitments

8. Organisational Governance
Transparency underpins everything we do. Our governance structure ensures accountability in decision-making, and we publish clear goals and results to keep stakeholders informed.

9. Sustainable Procurement
We only collaborate with suppliers who share our values, prioritizing ethical production and sustainability. Each partner undergoes a rigorous vetting process to ensure alignment with our environmental and social standards.

10. Ethics and Fair Operating Practices
Integrity guides us at every step. Deed Industries is committed to fair wages, ethical treatment of workers, and upholding human rights across our supply chain. We also seek third-party certifications to validate our practices and maintain transparency with our customers.

Looking Ahead
In 2025, we plan to:

Expand our circular initiatives and enhance transparency with a real-time sustainability tracker for customers.
Collaborate with local and global partners to amplify our environmental impact.
By staying true to our values and prioritizing sustainability, Deed Industries will continue to set new benchmarks for ethical luxury. Together, we can create a kinder, more conscious world.

Thank you for being part of this journey.

Dale
Founder of Deed Industries